Efficient Market Advisors

Efficient Market Advisors
4180 La Jolla Village Drive
Suite 315
La Jolla, CA 92037

Articles by Efficient Market Advisors

Herbert W. Morgan, III
Senior Managing Director, Chief Investment Officer

Herb Morgan

Herb Morgan is the Senior Managing Director, Chief Investment Officer of Efficient Market Advisors, a Business of CFIA (EMA). One of the financial industry’s recognized experts in the area of exchange-traded funds (ETFs), he is the creator of the Efficient Market Advisors Managed ETF Account, a unique low-cost, tax-efficient investment account that utilizes ETFs.

Prior to founding EMA in 2004, Herb was Senior Vice President - Advisory at Linsco/Private Ledger Financial Services, Inc. (LPL Financial). Herb also served as Senior Vice President with Dreyfus and ING Funds group (then known as Pilgrim Funds) and held various positions with J&W Seligman & Co. 

Herb has been interviewed by multiple publications including Forbes, CBS Market Watch, Business Week, Investment News, Investor’s Business Daily and The Wall Street Journal.  He has also been a guest on Fox News and CNBC television. He has served as an expert witness in cases involving mutual fund trustee fiduciary liability.

Herb served as President of the Board of Administration of the San Diego City Employees’ Retirement System (SDCERS) where he was a member of the Investment, Business and Governance, Audit and Disability Committees. He was a member of SDCERS’ Board of Administration from April 2009 to July 2013.

Herb is involved with philanthropy in education, including serving as a Director chair of the Investment Committee of The Foundation Chapter of Theta Chi Fraternity, Inc.

Herb graduated, with Honors, from The University of California, Santa Cruz with a Bachelor of Arts in Economics.

Jeffrey C. Anderson, Jr.
Sr. Vice President National - Sales Manager

Jeffrey Anderson

In addition, to serving as Senior Vice President - National Sales Manager, Jeff is also is a member of the Investment Policy Committee. Mr. Anderson has 26 years of financial services experience.

Mr. Anderson previously served as President of StandSure Wealth Management an independent investment advisory firm. Prior to founding StandSure Wealth Management in 2003 Mr. Anderson worked for Smith Barney as a Financial Consultant (1996-2003) and Tullett and Tokyo Forex as an inter-bank broker (1989-1996).

Mr. Anderson holds an MBA from Pepperdine University (1993) and a BA from the University of California, Los Angeles (1989). In addition, he also holds a Professional Certificate in International Business from the Thunderbird School of Global Management (1990) and attended the graduate seminar of International Finance at City University, London (1989).

Glenn A. Ambach
Senior Portfolio Manager

Glenn Ambach

Wisconsin native, Glenn Ambach, holds a Bachelor of Arts degree in economics and political science from the University of Wisconsin-Madison. His extensive industry experience is supplemented by being a CFA Charter holder. The CFA designation is widely regarded in the global financial industry for its rigorous focus on current investment knowledge, analytical skill, and ethical standards.

Glenn was previously Trading Representative for Wells Fargo Investments, Vice President at FAC Wealth Management and portfolio manager for an advisory group within Morgan Stanley Wealth Management.

Glenn is a member of the Efficient Market Advisors, LLC Investment Policy Committee and Trade Management Oversight Committee. His role includes research, portfolio construction and trading.

Samantha M. Diamond
Director of Investor and Advisor Operations

Samantha M. Diamond

Samantha Diamond is the Director of Investor and Advisor Operations for Efficient Market Advisors (EMA), a business of Cantor Fitzgerald Investment Advisors. Samantha joined EMA in 2013 as an Operations Associate.

Samantha holds a Bachelor of Business Administration degree with a focus on Marketing from Saint Mary’s College of California. She is a native San Diegan and is actively engaged in her community.

More Articles

Investing involves risk including the risk of loss of principal. ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETFs’ net asset value. Brokerage commissions and ETF expenses will reduce returns.

SPDR® S&P 500® ETF Trust is an exchange traded fund structured as a unit investment trust listed on NYSE Arca, Inc., and seeks to provide investment results that, before expenses, correspond generally to the price and yield performance of the S&P 500® Index.

Standard & Poor’s®, S&P® and SPDR® are registered trademarks of Standard & Poor’s Financial Services LLC, a division of S&P Global ("S&P"); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC (Dow Jones); and these trademarks have been licensed for use by S&P Dow Jones Indices LLC (SPDJI) and sublicensed for certain purposes by State Street Corporation. State Street Corporation’s financial products are not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates and third party licensors and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability in relation thereto, including for any errors, omissions, or interruptions of any index.

Distributor: State Street Global Advisors Funds Distributors, LLC, member FINRA, SIPC, an indirect wholly owned subsidiary of State Street Corporation. References to State Street may include State Street Corporation and its affiliates. Certain State Street affiliates provide services and receive fees from the SPDR ETFs. ALPS Distributors, Inc., member FINRA, is distributor for SPDR S&P 500, SPDR S&P MidCap 400 and SPDR Dow Jones Industrial Average, all unit investment trusts. ALPS Portfolio Solutions Distributor, Inc., member FINRA, is distributor for Select Sector SPDRs. ALPS Distributors, Inc. and ALPS Portfolio Solutions Distributor, Inc. are not affiliated with State Street Global Advisors Funds Distributors, LLC.

None of State Street Corporation, State Street Global Advisors, SSGA Funds Management, Inc. or any of their affiliates or subsidiaries (“State Street”) are affiliated with ETF Trends or any ETF Strategist. However, State Street may enter into, and may have entered into, certain marketing arrangements with one or more ETF Strategists, including arrangements relating to SPDR® ETFs. State Street does not endorse any ETF Strategist and disclaims any liability associated with any ETF Strategist.

Before investing, consider the funds' investment objectives, risks, charges and expenses. To obtain a prospectus or summary prospectus which contains this and other information, call 1-866-787-2257 or visit www.spdrs.com. Read it carefully.

To learn more about being profiled on the ETF Trends ETF Strategist Channel, please email tlydon@ETFtrends.com.