Arguably, the hardest task for artificial intelligence to take over is content creation. Yet, it is also one of the most crippling challenges for marketers.
For some reason, the fundamental unit of marketing, a piece of content, is still developed as if creativity is a pursuit immune to numbers.
Few people can write variations on the same message indefinitely without getting bored. But lots of content creation is surprisingly repetitive, and machines have improved in writing to the point where it’s hard to tell the difference.
Chances are, you have read articles written by machines without realizing it.
Financial summaries, sports reviews, and other quantitative analyses are ideal for automated narratives generated by artificial intelligence. (Read Need to Write 5 Million Stories a Week? Robot Reporters to the Rescue on Mashable for more.)
As a matter of fact, artificial intelligence can go beyond turning numbers into written summaries.
Content and Numbers
The fundamental unit of marketing, a piece of content, is still developed as if creativity is a pursuit immune to numbers.