Advances in Natural Language Processing (NLP), image recognition, and machine learning have given AI the ability to predict what messages and images will drive desired consumer actions.

Each engagement with brand content is another data point teaching machines the content they want to see and how they want to consume it.

Case Study: Coca-Cola Investing in AI for Content Creation

Coca-Cola’s global senior digital director, Mariano Bosaz, announced the brand would be pursuing ways to implement automated narratives, including writing social media posts, scripts, and even choosing music.

The brand recognizes the challenge of scaling creation of smart marketing content.

In order to consistently entertain, inform, and offer value to its customers, on each of the platforms they use, Coca-Cola is investing in artificial intelligence to supplement their team.

This article was republished with permission from Cortex.