Global X, the exchange traded funds issuer known for, among other traits, its lineup of unique income and international equity funds, could unveil an ETF focusing on companies with high value brands.

Global X has filed plans for the Global X Iconic U.S. Brands ETF, which will track the Accuvest Iconic U.S. Brands Index and traded on the BATS Exchange.

“Companies in the index must also meet certain liquidity requirements for inclusion. In addition, the fund can invest up to 20% of its remaining assets in certain futures, options and swap contracts, cash and cash equivalents, and even in stocks not listed in the underlying index,” reports ETF Daily News.

“The Underlying Index is designed to track the broad-based performance of U.S. listed and domiciled securities with Iconic Brands, which are identified and selected based on a proprietary methodology developed by Accuvest Global Advisors (the “Index Provider”). Companies with Iconic Brands are defined by the Index Provider as the leading companies from a select list of Business-to-Consumer (“B2C”) and Business-to-Business (“B2B”) sub-industries that provide exposure to the consumption theme. Constituents of the Underlying Index are selected from the identified sub-industries through a multi-step selection process, which is described in more detail below. The starting universe of the Underlying Index includes the largest 1500 U.S. companies by market capitalization, with a minimum market capitalization of $2 billion,” reports ETF Daily News, citing Global X.

Related: Retail Segment Keeps Pressure on U.S. Stock ETFs

Assuming it comes to market, the Global X ETF would compete with the Brand Value ETF (NYSEARCA:BVAL), which debuted last month. BVAL is designed to outperform the broader market by identifying companies with brands whose latent value has not yet been realized by their stock price by tracking the BrandTransact 50 Index.

BVAL invests in companies whose brand is undervalued relative to its share price as determined by the rules-based Index.  By measuring the Brand Value change from year to year of its constituents, BVAL and its index strive to invest in well-established brands ahead of a company’s growth,” according to the issuer.

For more information on new fund products, visit our new ETFs category.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.

Subscribe to our free daily newsletters!
Please enter your email address to subscribe to ETF Trends' newsletters featuring latest news and educational events.