Related: Retail Segment Keeps Pressure on U.S. Stock ETFs
Assuming it comes to market, the Global X ETF would compete with the Brand Value ETF (NYSEARCA:BVAL), which debuted last month. BVAL is designed to outperform the broader market by identifying companies with brands whose latent value has not yet been realized by their stock price by tracking the BrandTransact 50 Index.
“BVAL invests in companies whose brand is undervalued relative to its share price as determined by the rules-based Index. By measuring the Brand Value change from year to year of its constituents, BVAL and its index strive to invest in well-established brands ahead of a company’s growth,” according to the issuer.
For more information on new fund products, visit our new ETFs category.