The index equally weights the top 50 companies within the Wilshire 5000 Total Market Index™ that exhibit a discount of brand and intangible asset value to market cap.

In short, this index seeks to identify companies with unrealized brand value that have high potential for margin expansion.

The BrandTransact 50® Index is underpinned by brand performance data from Tenet Partners, a co-developer of the index. Exponential ETFs, a wholly owned platform of ACSI Funds, is an ETF issuer that partners with select asset managers to bring innovative investment approaches to market through its world class ETF management platform.

The Brand Value ETF follows the 2016 launch of the American Customer Satisfaction Core Alpha ETF (BATS: ACSI), a first-of-its-kind product that utilizes a proprietary methodology to invest in stocks based on the individual companies’ customer satisfaction scores.

For more information on new fund products, visit our new ETFs category.

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