ETF Launches to Offer Exposure to Brands with Unrealized Value

A new exchange traded fund (ETF) launched Tuesday on the New York Stock Exchange that identifies and offers exposure to strong brands with unrealized value.

The launch of Brand Value ETF (NYSE: BVAL) comes from Exponential ETFs and Brandometry, which is designed to outperform the broader market by identifying companies with brands whose latent value has not yet been realized by their stock price by tracking the BrandTransact 50 Index.

Exponential ETFs CEO Phil Bak said he believes intangible assets represent the next frontier in stock valuation.

“The Brand Value ETF captures and capitalizes on the work of Brandometry to quantify the brand value of publicly traded companies,” Bak said. “We created Exponential ETFs to give innovative asset managers access to the world class ETF product management team to bring their products to market thoughtfully and efficiently, which is exemplified in our partnership with Brandometry.”

The BrandTransact 50 Index (BTW50), Powered by Wilshire℠, represents a primarily large-cap portfolio that provides the benefits of intelligent security selection in a passive rules-based format.