Looking for the right exchange traded fund among the vast number trading in the markets may be daunting, but financial advisors can look to a growing industry of ETF strategists to access customized ETF portfolios to better manage market risks.

ETF Trends publisher Tom Lydon spoke with Lee Kranefuss, Founder & Co-Chairman of 55 Capital Partners, at the Inside ETFs conference that ran Jan. 22-25, 2017 to talk about the growth of the ETF industry.

“What really amazes me is the number of ETFs there are, not so much how much money has flowed into them,” Kranefuss said.

There are now 1,997 U.S.-listed exchange traded products with over $2.7 trillion in assets under management, according to XTF data.

“Early on, we thought there might be a hundred different indexes that people cared about,” Kranefuss said. “Now, ETFs have grown a lot further than that, but at this point, I find many advisors we talked to are overwhelmed. There’s just too many to figure out as we get finer and finer slices of the onion.”

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