With a greater number of ETF strategies and options available, there is a growing need for education to help investors and advisors better understand the investments available to them and how to most efficiently position their portfolios.

“People talk about the experience they get,” Kranefuss said. “They see many products – they’re labeled one way, think it will do one thing and then it performs somewhat differently, and so it’s very hard for people to even get ahead of all of them.”

Consequently, advisors may turn to a growing group of ETF strategists and firms like 55 Capital as a way to gain exposure to customized portfolios of ETFs to achieve a specific goal for their clients.

“We offer dynamically managed, tax efficient, 100% ETF portfolios, and we take the heavy lifting of doing all that research,” Kranefuss said.

At 55 Capital, advisors may find dynamic, risk-managed portfolios comprised of low-cost and efficient ETFs to better manage market volatility. Specifically, the ETF strategist offers dynamic macro, global allocation, global equity and alternatives portfolios to provide access to various market segments and styles.