Yones told ETF Trends the past three years its success had been built on a four-tiered strategy:
(1) Delivering the best market quality and trading performance has been core to our efforts. We transitioned NYSE Arca on to a state-of-the-art trading platform, called NYSE Pillar. As a result the market quality for ETFs which list on NYSE Arca outperforms our competitors on every given metric.
(2) Building the market’s only truly end-to-end solution to make it easier for issuers to bring their products to market. We offer index development capabilities, index calculation services, the best listing venue for ETFs, alongside sales and marketing support.
(3) Market leadership and innovation – we’ve been driving the industry forward with improved listings standards, market mechanisms to improve resiliency and performance, and most recently we introduced a new data-driven, efficient mechanism for setting an official closing price that more accurately reflects the current value of NYSE Arca-listed ETFs. Since introducing this change, our pricing mechanism has provided global investors with a more accurate reference point of an ETF’s true value.
(4) Providing the best marketing and visibility platform available for ETFs. Our trading floor is home to more than 30 media outlets, which coupled with our in-house social media (2 million followers and counting) and thought leadership platform, enables us to amplify the marketing efforts of our community.
Yones added that in 2018, NYSE also staged more than 2000 events from its iconic 11 Wall Street building, which serves as central meeting point for our industry leaders, their clients, investors and the media.
With the New York Stock Exchange in the heart of Manhattan’s Financial District, it’s now also home to “Fearless Girl” who moved from Bowling Green Park on Broadway Street to outside NYSE on Dec. 10, 2018.
Commissioned by State Street Global Advisors and created by sculptor Kristen Visbal, Fearless Girl was originally installed on Wall Street on the eve of International Women’s Day 2017, accompanied by a call on the companies in which State Street Global Advisors invests to increase the number of women on their corporate boards.