The Guggenheim S&P 500 Pure Value ETF (NYSEArca: RPV) is another great value play that focuses on the S&P 500 and comes up with 114 pure value plays, with exposure to companies like CenturyLink, Warren Buffett’s Berkshire Hathaway, Archer Daniels Midland Co and General Motors Co.

“Since we’ve been in a market where growth has outperformed, many investors are now looking at value’s relative appeal,” William Belden, Guggenheim’s director of ETF development, told Reuters. “And over time, a value tilt tends to outperform its growth peers.”

Investors worried about concentration risk may consider broader plays, such as the Vanguard Value ETF (NYSEArca: VTV), one of the largest value ETF plays on the market. The fund includes 329 components and has generated an average annualized 15.2% return over the five years. The ETF also includes many familiar names, such as Microsoft Corp, Johnson & Johnson, JP Morgan Chase & Co and Exxon Mobil Corp.

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