Behind the Growing Popularity of Smart Beta

The diverse outlook markets view these strategies from points to a need for more consistent global education and insight on smart beta index-based strategies. According to Rolf Agather, Managing Director of North America Research, FTSE Russell, “the results of our second smart beta advisory survey show that there is continued and growing popularity of smart beta strategies among retail advisers. There is also a significant opportunity for growth in the wealth market, but more education is needed.”

The outlook for adoption of smart beta strategies is strong in all three countries, with more than half of financial advisers surveyed in the UK and Canada and 40% of those surveyed in the US expecting to increase their usage.

The 2018 FTSE Russell smart beta advisor survey expanded on the 2015 US advisor smart beta survey with input from 256 financial advisors divided almost equally between the US, UK and Canada. These established, full-time, fee-based financial advisors and wealth managers all have more than three years of experience and $25 million in assets under management.

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