The Evolution of ETFs Helped Investors Adapt to Changing Market Conditions | ETF Trends

ETFs have come a long way since first hitting the scene over two decades ago, and the industry continues to innovate and evolve to help investors meet today’s challenges.

“I think the ETF industry is doing a pretty good job keeping up with the times and trends in the market place and responding to investors’ needs with a whole variety of products and strategies that I think, especially in times like this, seem to have a place,” Steve Cohen, Managing Director at ProShares, at the Charles Schwab IMPACT 2018 conference.

Related: ProShares Grooms New ETF for Pet Care Industry

At ProShares, which has been known for its leveraged and inverse ETF suite, the fund provider has been rolling out a number of alternative or smart beta ETF strategies.

For example, ProShares offers the popular ProShares S&P 500 Aristocrats ETF (Cboe: NOBL), which is comprised of companies that have consecutively raised dividends for at least 25 years.

Additionally, investors can look to the ProShares Russell 2000 Dividend Growers ETF (Cboe: SMDV) and the ProShares S&P MidCap 400 Dividend Aristocrats ETF (Cboe: REGL) for those seeking quality dividend growers in the small- and mid-cap categories, respectively.