Online Retail ETF Tops $200 Million in Assets

“Online retail sales only constitute 9% of total U.S. sales, and we believe e-commerce is a trend that will gain significant momentum well into the future,” said Christian Magoon, founder and CEO of Amplify ETFs. “IBUY presents a compelling opportunity for investors to capitalize on this robust growth potential within their traditional brick-and-mortar consumer discretionary and retail allocation.”

Online retail sales continue to gain ground over traditional retailers, rising over 2000% since 1999. The amount of online buyers around the world estimated to increase 57% from 2014 to 2019; Global online retail sales $1.5 trillion in 2015, expected to rise to $4.1 trillion in 2020.

“IBUY began trading on April 20, 2016 and seeks to replicate the price performance of the EQM Online Retail Index (IBUYXT). The rules-based index tracks a globally diverse basket of companies that fall into three online retail categories — marketplace, travel and merchants — all of which must generate 70% of revenue from online or virtual sales,” according to the statement.

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