Online retail sales continue to gain ground over traditional retailers, rising over 2000% since 1999. The amount of online buyers around the world estimated to increase 57% from 2014 to 2019; Global online retail sales $1.5 trillion in 2015, expected to rise to $4.1 trillion in 2020.

IBUY’s index equally weights its holdings so neither the fund nor the benchmark are dominated by a stock like Amazon.com Inc. (NASDAQ: AMZN). In fact, Amazon, the largest e-commerce company, currently is not a top 10 holding in IBUY.

“The index tracked by the fund equal-weights its holdings within each of its broad geographical categories, rebalancing twice annually. This means a smaller online retailer can have a similar or greater impact than a giant like Amazon.com,” according to the Journal.

In February, it was reported that IBUY had $200 million in assets under management. That figure has nearly doubled to $396.1 million.

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