Brandometry Debuts Its Annual Quilt Chart

The EQM Brand Value Index (.BVAL), powered by Refinitiv, holds U.S. large cap companies and U.S. exchange-traded ADRs $1 billion in market cap and above. The index methodology is rules-based and equally weights the top 50 companies exhibiting both a discount of brand and intangible asset value to market capitalization and a positive return on invested capital (ROIC).

To download your personal copy of the infographic “A Decade of Capturing Brand Value” visit

In addition, the firm published a white paper that underscores the importance of branding to not only companies and their customers, but to investors when it comes to locating potential opportunities.

The white paper, titled “Converting Brand Power into Investment Returns,” features a study developed by The Smart Cube, a global provider of research and analytics solutions. What the results revealed is that branding can serve as one of the primary indicators of value that an investor can utilize when it comes to screening for profitable investment alternatives–an intangible asset that can communicate value in ways that fundamentals like price-to-earnings ratios or revenue cannot specifically quantify.

Main findings of the white paper reveal that the EQM Brand Value Index exhibits the following:

  • Generates non-traditional alpha over the S&P 500 and provides exposure to multiple sectors (not just consumer-centric companies).
  • Identifies companies with strong balance sheets that generate superior market returns.
  • Is less volatile and has lower drawdown risk than the S&P 500.
  • Performs strongly on environmental, social and governance (ESG) parameters.

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