Meanwhile, boomers were net buyers of agriculture, alternative and industrial metal ETFs, reflecting a penchant for diversification in a traditionally tumultuous or weaker summer season. Boomers were also less enthusiastic about international stocks, consumer cyclical and consumer defensive ETFs.
Generation Xers also bought agriculture ETFs, along with health and consumer defensive picks while selling off U.S. stock, munis and consumer cyclical related ETFs.
U.S. equities have seen some pullbacks over the summer months with major benchmarks stuck within range as geopolitical risks pushed more investors toward safer plays. Additionally, consumer-related ETFs were also among the weakest segments over the past three months, after a string of weak reports form brick-and-mortar shops and greater competition from online giants like Amazon.
For more information on ETFs, visit our ETF Performance Reports category.