“Historically important shopping days such as Gray Thursday, Black Friday, and Cyber Monday are less of an extravaganza than they were in the past, as shoppers can easily find deals outside of this timeframe,” according to Markit. “Much of this is owed to the growing accessibility of e-commerce and mobile shopping; retailers have realized that to compete for sales, they need to offer discounts early and often. Online holiday retail sales will continue to outperform other channels, as their share of total holiday retail sales will grow to 18.9% from 17.8% last year.”

Chart Courtesy: IHS Markit

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