“Effective coaching can mitigate the influences of common investor biases and emotional investing,” according to The Emotional Investor.

In a recent blog post, Mooreland argued investors should keep in mind that market sell-offs are normal, markets are unpredictable and markets don’t’ cause losses, investors do.

While the media has been throwing headlines of doom and gloom, 2018 was actually a more normal year after the exceptionally complacent bull run from the previous year – 2017 was one of the least volatile years on record. There are routinely negative years over the course of a normal market, and the recent upheaval on exhibits the fact that it is hard to predict the market’s outcome.

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