“EMQQ was created to provide investors with exposure to the growth of online consumption in emerging markets (EM),” Kevin Carter, co-founder and chief executive officer of EMQQ Index, which designed the index on which EMQQ is based, said in a note. “The populations in the emerging markets as defined by MSCI are younger and growing faster than in the developed world, and are in general becoming more affluent. At the same time, these emerging market countries are leap frogging the traditional bricks and mortar way of doing business and moving substantial portions of their economies directly online. We think these are long running secular trends that could continue to drive ecommerce and EM growth for the foreseeable future.”
EMQQ provides exposure to the internet and ecommerce sectors of the developing world, helping investors capitalize on the growth of consumption in emerging markets, which represents a significant growth opportunity as more than a billion people are expected to enter the consumer class in the coming decades.
The rising middle-income class consumers are using smartphones and broadband mobile connections to access the internet. EMQQ holds over 40 internet and e-commerce companies operating in Emerging and Frontier Markets including China, India, Brazil, Russia, South Korea, Taiwan, South Africa, Mexico, Argentina, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Turkey, Czech Republic, Poland and Colombia.
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