American Century Investments Wades into ETF Pool

Related: Insurers Take a Stab at the ETF Industry

“As we build out American Century’s ETF product suite, our long-term plan is to leverage our established active-management capabilities to bring clients our investment strategies in an ETF format, which aligns with certain investors’ preferences,” said Edward Rosenberg, senior vice president and head of ETFs for American Century. “While waiting for SEC approval of the ActiveShares methodology, we are proceeding with plans to launch other transparent ETFs that are informed by decades of experience and apply our unique insights to solve common investment problems and help investors achieve their goals.”

Since appointing Rosenberg to American Century’s top ETF post back in June, the investment management firm has been crafting the foundation for its entry into ETFs. In October, the firm filed registration statements on two transparent ETFs, including an index-based value ETF and an actively-managed diversified corporate bond ETF. The firm anticipates a mid-January effective date for both funds if nothing goes wrong.

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