ETF Trends
ETF Trends

Global Trends Investments


The exponential proliferation of Exchange Traded Funds (ETFs) provides a wealth of opportunities for investors who understand their potential. They cover an enormous range of specific investing possibilities that carry diversified risk.

So many choices can help you create a portfolio that is tax efficient, low cost and easy to implement. So many choices can also create tremendous confusion for investors who know that ETFs are the new frontier for investing, but don’t know where to start, what to buy, and when to sell.

ETF Trends was born out of the abundant research performed by asset managers at Global Trends Investments. As professional money managers, we rely on ETFs to earn risk-appropriate returns for our clients. We know our research and findings can be of great benefit to both seasoned investors as well as those new to ETFs or investing.

With decades of experience in the financial services industry, we maintain ETF Trends to identify the advent and evolution of ETFs and their ability to serve as primary investing tools for individuals. ETF investing empowers investors to capture sectors, asset classes, and global regions to capitalize on the efficient marketplace while diversifying for risk.

ETF Trends’ news stories focus intently on educating investors regarding specific offerings, current market trends, sectors, economies, and sentiment about every ETF market we track for our clients. We hope you find this information insightful, intelligent and in time to help you make the most of ETF investing and ETF trends.

Tom Lydon: President, Global Trends Investments & ETF Trends

Tom LydonTom Lydon is president of Global Trends Investments, editor and proprietor of With more than 25 years experience in asset management, Mr. Lydon began his career with Fidelity Investments Institutional Division prior to launching Global Trends Investments and ETF Trends. Mr. Lydon is a frequent contributor to major print, radio and television media including Investor’s Business Daily, Barron’s, MarketWatch and Investment News. His popular seminar, “How to Manage a Million Dollar Portfolio” has been attended by thousands of investors around the country.

Tom is also co-author of iMoney: Profitable ETF Strategies for Every Investor and The ETF Trend Following Playbook.

Mr. Lydon’s extensive professional and vocational affiliations include:

  • Board of Directors for U.S. Global Investors, Inc. (GROW), a publicly traded San Antonio, TX, investment advisory firm managing a diverse family of no-load mutual funds
  • Board of Directors for Rydex|SGI, a Rockville, MD, mutual fund company
  • Pacific Investment Management Co., LLC (PIMCO) Advisory Board
  • Founding member of The Skip Viragh Award, presented annually to a company or individual who offers a new and innovative service, benefit or product that positively impacts the financial advisor community and its clients
  • Orange County Register Finance and Economic Panel
  • Chairman of the Board for the Make-A-Wish Foundation of Orange County and the Inland Empire (2003 – 2005)
  • Founding member of Charles Schwab’s Institutional Advisory Board
  • Chair of the Finance Council at Sts. Simon and Jude Church, Huntington Beach, CA
  • Mr. Lydon holds a BS in Management from Babson College in Wellesley, MA.

Virginia Zart

Virginia Zart, Sr. Web Editor, joined Global Trends Investments five years ago and helped launch ETF Trends.

Virginia oversees the daily editorial content as well as the overall web design, layout and functionality for ETF Trends.

Virginia holds a BA in Political Science from Hollins University in Roanoke, Virginia and an MBA in Finance from Fordham University in New York, New York.

Heather Hayes

Heather Hayes joined ETF Trends in 2007 after 12 years in the newspaper business as a writer, copy editor, designer and sometime-photographer on both the East and West coasts.

As web editor at ETF Trends, Heather is responsible for maintaining the site as well as selecting, writing and editing content.

Heather has a BS in journalism from San Jose State University. She enjoys reading, photography, cooking and live music in her free time.

Tisha Guerrero

Tisha Guerrero is a writer at ETF Trends. She grew up in Huntington Beach and when the CSU Long Beach, where she studied literature and composition as an English major.

She’s a lifelong surfer, and after graduation took time to surf and travel to places like New Zealand and mainland Mexico.

Max Chen

Max Chen is a writing intern at ETF Trends. He is a graduate of University of California, Irvine, with a BA in Economics with a minor specialization in international issues and economics. He’s an avid movie watcher and is on a lifelong quest to find the best-tasting pizza.