ETF Trends, Deutsche Asset Management Launch Smart Beta Channel

Passive index-based exchange traded funds have allowed investors to cheaply and easily access various markets and assets across the globe, and as the industry matures and evolves, a new breed of smart beta or alternative index-based strategies have quickly gained momentum.

ETF Trends’ recently partnered with Deutsche Asset Management to launch the Deutsche X-trackers Smart Beta Channel, which presents professional insights into the relatively new subset of ETFs to help investors see what makes smart beta “smart.”

Fiona Bassett, Deutsche Asset Management Head of Passive Asset Management for the Americas said, “Our view is that smart beta combines some of the best features of more traditional investment styles: the alpha potential of active investing, the low cost structure of passive funds, and access to the cutting edge tools from some alternative strategies. That’s why we’re delighted to be working with ETF Trends to help bring these approaches to investors’ attention.”

Tom Lydon, ETF Trends Publisher said, “As Smart Beta ETF adoption continues to increase within the financial advisor community, advisors are researching strategy ideas more and more often. We’re thrilled to partner with the Deutsche Asset Management to present today’s best ideas on Smart Beta strategies.”

Exchange traded funds, like the moniker suggests, are funds that are traded on an exchange, allowing investors easy access to a broad portfolio of securities through a simple brokerage account. Traditional beta-index ETFs passively track benchmark market capitalization-weighted indices, like the S&P 500 and the Dow Jones Industrial Average, to name a few of the more popular choices.