Just this year alone, we saw 166 new funds launched, and ETF assets experienced net inflows of $329.9 billion year-to-date.
Jumping on this huge success story, many money managers and others who have watched from the sidelines have hopped onto the ETF bandwagon. For instance, insurance giant Nationwide Mutual Insurance Co. recently entered the ETF game with three new smart beta options. Traditional mutual fund providers like Franklin Templeton, OppeneheimerFund Investments and Davis Advisors, among others, also jumped on the ETF opportunity.
“There aren’t a lot of barriers to entry,” Yones said. “You can be as small as a one-person shop and really find your way through a white label shop or you could be what we’re seeing now is some of the larger – let’s say insurance companies – coming to market.”
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