“It seeks to offer investors exposure to the growth of online consumption in the developing world,” according to EMQQ ETF. “EMQQ holdings operate in diverse markets such as India, China, Brazil, Turkey, Nigeria and Indonesia, to name a few.”

EMQQ includes exposure to the growth of online consumption in the developing world. Specifically, the ETF includes large internet names like Tencent Holding 8.2%, Naspers 7.5%, Alibaba Group 7.4%, Mercadolibre 6.3% and CTrip.com International 5.7%.

Supporting the outlook for emerging market online retailers, the widespread usage of digital devices and increased reliance on the internet have all helped consumers around the world easily access anything with a touch of a button.

“The transformative effects of the Internet are making themselves felt more strongly than ever before in emerging markets as fledgling middle classes expand and discretionary incomes rise,” according to EMQQ ETF. “The plunging costs of smartphones and wireless broadband are providing unprecedentedly large swaths of the population in developing countries with access to the Internet for the first time, both in rural and urban areas.”

Financial advisors who are interested in learning more about the emerging market consumer industry can register for the Tuesday, May 16 webcast here.