China a Potential Catalyst for the Whiskey ETF

China is the world’s second-largest economy behind the U.S. and as such, China is a driving force behind an array of investment themes. That includes scores of consumer-related themes that are plays on China’s burgeoning middle class.

The Spirited Funds/ETFMG Whiskey and Spirits ETF (NYSEARCA: WSKY), which debuted in October, could prove to be a viable idea for tapping China’s increasing thirst for premium whiskey and spirits.

WSKY tries to reflect the performance of the Spirited Funds/ETFMG Whiskey & Spirits Index, which is comprised of companies that are whiskey and/or spirit distilleries, breweries, and vintners and related luxury goods companies engaged in the sale of whiskey or the production and sale of mixers for use with premium spirits, according to a prospectus sheet.

“Diageo, the multinational company selling alcohol brands including Johnnie Walker and Captain Morgan, has its eye on the emergence of China’s whisky drinkers,” reports CNBC. “Whiskey is a big business for Diageo, especially in Asia where it accounts for 40 percent of its total sales, compared to 25 percent of sales globally.”