Behind the exchange traded fund scene, index providers help translate an interesting strategy into a rules-based index to help money managers sell their investment process to a wider audience of investors.

ETF Trends publisher Tom Lydon spoke with Rob Hughes, V.P. and Head of Index & Advisor Solutions at Nasdaq, and Dave Gedeon, V.P and Head of Research & Development at Nasdaq, at the Inside ETFs conference that ran Jan. 22-25, 2017 to talk about the indexing process behind the growth of ETFs.

“We’re heavily invested in making sure that when we’re working with ETF issuers that we get to the point in the index development process… that gets them the best product they can to put out in the market that’s going to solve the problems that their clients are looking for,” Hughes said.

Nasdaq may come up with an innovative indexing idea and pitch it out to an issuer to bring to market.

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