As the emerging market grows, a rising middle class and increased spending power could bolster the consumer market. Investors can tap into this expanding area through a targeted emerging market sector-related exchange traded fund.

On the upcoming webcast, The Emerging Markets Consumer is Online, Kevin Carter, Founder of EMQQ Index, and Richard Kang, Advisor for EMQQ Index, will take a look at developing economies, with a specific focus on e-commerce and internet companies as a way to target the growing consumer base.

ETF investors can gain exposure to this targeted emerging market segment through the Emerging Markets Internet & Ecommerce ETF (NYSEArca: EMQQ), which focuses on internet names, notably those that cater toward online shopping or e-commerce.

The internet and e-commerce ETF tries to reflect the performance of the EMQQ The Emerging Markets Internet & Ecommerce index, which targets companies that derive their profits from e-commerce or internet activities, which include search engines, online retail, social networking, online video, e-payments, online gaming and online travel.

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