Investors and advisors are turning to exchange traded funds to access market segments and customized strategies, and the ETF industry has responded by expanding on their existing product lines with even more specialized offerings that promises to fill every nook and cranny of the marketplace.

“Asset managers seek to gather assets by launching new products, in both ETF and mutual fund wrappers,” Todd Rosenbluth, S&P Global Market Intelligence Director of ETF & Mutual Fund Research, said in a note. “While there are some that will fail to gather assets, and likely be closed down the road, some will succeed. However, investors need not be fearful of the variety of choices.”

More and more ETFs are hitting the market. Seeing the rise in popularity for the passive index-based investment vehicle, ETF providers have expanded on their lineup while other money managers are jumping into the industry.

SEE MORE: Disappointing Active Strategies Help Put Focus on Passive ETFs

According to the Investment Company Institute data, ETFs accumulated $246 billion in net inflows between September 30, 2015 and August 17, 2016. Meanwhile, investors redeemed $191 billion from mutual funds, revealing their increased dissatisfaction with underperforming and high cost active strategies.

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