Wise noted that big data is something we can tap into to gain insights into consumer behavior. For instance, Amazon knows your choices and the most accurate reviews to help you shop. Google helps by making the most popular pages ranked first. The same data analysis can also be applied to stock investments, Wise said.
Moreover, Wise pointed out that it has become easier to track online investment activity as more users on Twitter have adopted the so-called Cash Tags with the “$” sign in front of tickers.
“Now you can look and measure the overall feel of those stocks,” Wise said. “We can observe changes in baseline trends and how that affects stock prices.”
Currently, Wise sees trends are in favor of information technology, consumer discretionary and health care sectors. Meanwhile, investors have been losing faith in financials.
BUZ top holdings include Alphabet (NasdaqGS: GOOGL) 13.9%, Apple (NasdaqGS: AAPL) 8.1%, Alcoa (NYSE: AA) 7.6%, Walt Disney (NYSE: DIS) 6.5% and Gilead Sciences (NasdaqGS: GILD) 5.5%.
BUZ has a 0.75% expense ratio.