The only U.S. gold ETF that allows investors the option to take physical delivery of gold has a new marketing agent.

Van Eck Global and Merk Investments have come together and rebranded the OUNZ ETF from the Merk Gold Trust to the Van Eck Merk Gold Trust (OUNZ).

Jan van Eck, CEO of Van Eck Global, described the partnership in a press release. “Van Eck has a long history of gold investing. We launched the first gold mutual fund and the first gold miners ETF in the U.S. Through OUNZ, investors may buy gold with the ease of an ETF, but also have the option to take delivery of their gold when they want, where they want, in the form they want. We’re pleased to be teaming up with Merk Investments to offer the fund to more investors.”

Merk Investment’s head Axel Merk discussed the motivation for teaming up, “Van Eck’s long and storied history in gold investing makes them a natural partner for us as we continue to educate investors about OUNZ and the role that physical gold exposure can play in a portfolio. Our unique approach to providing investors with the opportunity to redeem their shares for physical gold coupled with Van Eck’s deep knowledge base, marketing acumen and outstanding reputation make this a very exciting partnership.”

Taking delivery of gold is not a taxable capital gains event so some investors have leveraged the ETF’s unique structure to limit their trading costs while maintaining their investment value.

Merk remains the sponsor of the ETF, the ticker symbol for the fund, OUNZ, will remain the same. OUNZ will continue to feature an expense ratio of 0.40 percent.