Russell Investments Managing Director Ken O’Keeffe joined Asset TV’s Evan Cooper at ETF Trends’ inaugural ETF Boot Camp in New York to discuss increased adoption of smart beta or alternatively-weighted exchange traded funds by institutional investors.

Earlier this year, Russell released a survey entitled Smart Beta: A Deeper Look at Asset Owner Perceptions, that confirms that asset owners in North America and Europe are actively using smart beta indexes in strategic and tactical ways to pursue a variety of investment outcomes, according to the index provider.

Of institutional investors surveyed by Russell with more than $100 billion in assets, 88% “have evaluated smart beta or plan to do so in the next 18 months; 77% of respondents with assets between $1 billion and $10 billion, and 50% of those with assets under $1 billion responded similarly,” said Russell.

Watch the video below to see the full interview.

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