A Look at How ETF Issuers Select Index Providers

FTSE Group, a unit of the London Stock Exchange, has seen its U.S. presence swell, too. “The company’s indexes are tracked by 114 North American ETFs — nearly double the number three years ago — with $156.7 billion in assets,” according to IBD.

FTSE recently announced that China ETFs, including the iShares China Large-Cap ETF (NYSEArca: FXI), tracking its indices topped $20 billion in combined assets under management. Other large U.S.-listed ETFs tracking FTSE indices include the Vanguard FTSE Emerging Markets ETF (NYSEArca: VWO) and the Vanguard FTSE Europe ETF (NYSEArca: VGK). [FTSE-Backed China ETFs Top $20B in AUM]

While brand recognition is one part of the index selection process, ETF issuers also have to consider licensing costs, liquidity of index’s components and the overall availability of index.

Asset managers who are thinking about putting their own strategy to work in an ETF wrapper can attend the upcoming ETF Bootcamp conference event that is slated for September 29 and 30 in New York City where index provider selection will be a featured panel.

Tom Lydon’s clients own shares of EEM and EFA.