BlackRock’s (NYSEArca: BLK) iShares unit, the world’s largest issuer of exchange traded funds, will pare fees on six of its Europe-listed ETFs and will introduce eight new products in a bid to cement its status as Europe’s dominant ETF sponsor.

The move is similar to iShares’ introduction of its core series of ETFs in the U.S. That 2012 roll-out included substantial fee reductions on existing ETFs as well as the introduction of new products. [Investors Flocking to iShares Core ETFs]

Earlier this year, BlackRock said it would like to expand its low-cost lineup to include more international offerings. As many as 10 new, low-cost international ETFs could be added to the iShares core group later this year, the firm said in January.

“At $205 billion, BlackRock has the biggest share in the European ETF market, or about 38 percent,” report Christopher Condon and Mary Childs for Bloomberg.

“BlackRock’s new or newly-priced ETFs in Europe will carry an average expense ratio of 0.17 percent. Its iShares Core S&P 500 UCITS ETF will be cheaper than its Vanguard competitor,” according to Bloomberg.

Subscribe to our free daily newsletters!
Please enter your email address to subscribe to ETF Trends' newsletters featuring latest news and educational events.