Ten-year Treasury yields fell 1% Friday, bringing the year-to-date loss to 10.5%. Of course, that has been good news for fixed income investors. Declining yields helped the Vanguard Total Bond Market ETF (NYSEArca: BND) and the iShares 20+ Year Treasury Bond ETF (NYSEArca: TLT) enter out top-10 most searched lineup.

In the “good to see you again” category, the iShares Nasdaq Biotechnology ETF (NasdaqGS: IBB) and the SPDR S&P Biotech ETF (NYSEArca: XBI) were again highly searched. That is probably due to what was a brisk week on the biotech earnings front. [Big Earnings Week for Big Biotech ETF]

Speaking of earnings, updates from Twitter (NYSEArca: TWTR) and LinkedIn (NYSE: LNKD), among others, prompted increased searches for the usually popular Global X Social Media Index ETF (NasdaqGS: SOCL). SOCL finished with a loss of 0.4% for the week, impressive considering the dismal post-earnings performances of Twitter, Pandora (NYSE: P) and LinkedIn. Those stocks combined for almost 20% of SOCL’s weight as of Feb. 6.

The PowerShares Buyback Achievers Portfolio (NYSEArca: PKW) rounds out the 10 most searched ETFs on ETF Trends this week, earning its spot on the list due to talk of when Apple’s (NasdaqGM: AAPL) voracious buyback program will earn it a spot in the ETF.

Tom Lydon’s clients own shares of Apple, GLD and TLT.

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