ProShares is largely known for their wide selection of leveraged and leveraged inverse ETFs that track various segments of the equity, fixed income, and commodity markets.
One of their unleveraged inverse products that is linked to the S&P 500 Index, SH (ProShares Short S&P 500, Expense Ratio 0.95%) has seen an increase in options activity this week amid above average trading volume lately too.
SH delivers the daily inverse (unlevered) return of the S&P 500, and the fund has become popular among hedgers and traders alike, whom understandably like to take the slower lane than say two or three times daily leveraged products.
Since its 2006 inception, SH has attracted $1.9 billion in assets under management and is the largest ETP in the “Inverse Equity” category in terms of fund size currently. [Short ETFs See Inflows on Fears Market Set for a Fall]