The fund sponsor will also draw on its prior experience to help market ETF products on new exchanges.
“Having an established presence in another market shows you’re familiar with the product and committed to it,” Alec Papazian, associate director at Cerulli Associates, said in the article. “Performance is important but no one wants to invest with a new firm if they don’t believe it’s going to be around.”
For more information on the ETF industry, visit our current affairs category.
Max Chen contributed to this article.