Jeff Latzer, head of mutual fund research at Corporate Insight, explains that on Twitter, companies can reach out to a wider range of people without paying for sponsored posts. Through hastags and a few characters, firms can engage more people that may not have even heard of the company.

According to Julia Binder, director of e-business research at kasina, over 30% of advisors are using Twitter and 17.5% are following an industry expert on Twitter.

If you haven’t already, readers can follow new posts on our twitter account, @ETFTrends.

For more information on the ETF industry, visit our current affairs category.

Max Chen contributed to this article.