Last month, iShares created the iShares Core Series, a suite of 10 U.S. ETFs, designed for long-term, buy-and-hold investors. [BlackRock ‘Core’ iShares ETF Family Gets Solid Reception]
“The combination of our iShares Core Series targeting buy-and-hold investors and a campaign to refresh the powerful iShares brand – supported by what will now be the industry’s largest U.S. retail sales force – are key components of our broader plan to drive even stronger growth in the U.S. and globally,” Mark Wiedman, Managing Director and Global Head of iShares, said in a press release.
For more information on ETFs, visit our ETF 101 category.
Max Chen contributed to this article.