Vanguard’s total assets under management has grown 40% to almost $1.7 trillion in the five-years ended June 30, compared to the overall industry asset growth of 10%, reports Jason Kephart for InvestmentNews.

Since Vanguard’s push into the fund space, BlackRock’s share of the market pie has dropped to 40% from as high as 60% in 2006. Vanguard has attracted almost $100 billion in assets since 2010 while iShares only brought in $56.7 billion.

In the latest skirmish of the ETF price war, Vanguard recently filed for a new short-term Treasury inflation protected securities ETF that clocks in at half the cost of its competitors. [Vanguard Extends ETF Price War to TIPS]

For more information on the ETF asset flows, visit our ETF performance reports category.

Max Chen contributed to this article.