“Our goal is to provide a quality, low-cost, easy-to-use platform where employees can create customized, adjustable, goals-based plans and feel confident about their financial futures,” Robertson added.

ETFs are gaining traction in the primarily mutual fund dominated 401(k) space ahead of the new Department of Labor’s fiduciary and 408(b)(2) fee disclosure rules, which would require companies to disclose greater transparency into their fee structure. Naturally, the low cost aspect found in ETFs puts the investment in a good position to capitalize on the new disclosure rules. [Growing Demand For ETF-Based 401(k)s]

For more information on ETFs in 401(k)s, visit our 401(k) category.

Max Chen contributed to this article.