ETF Trends
ETF Trends

Investors have been flocking to dividend exchange traded funds, but the performance of these income-themed ETFs can vary from product to product based on the index’s strategy, sector allocations and other factors.

“Dividend paying stocks are supposed to be the ‘Easy Button’ of investing at the moment,” says ConvergEx Group Chief Market Strategist Nicholas Colas, who counts 35 dividend ETFs.

Low bond yields are one reason behind the popularity of dividend strategies, and Colas notes dividends have historically represented between 25% and 33% of the total return for U.S. stocks.

“Now, we’re talking about those 100 year time series you see quoted in studies on the importance of dividends, but it is a useful point nonetheless,” he wrote in a report Friday. “Dividends are an important portion of total return.”

The three largest dividend ETFs by assets are Vanguard Dividend Appreciation ETF (NYSEArca: VIG), iShares Dow Jones Select Dividend Index Fund (NYSEArca: DVY) and SPDR S&P Dividend ETF (NYSEArca: SDY). [Dividend ETFs Set to Benefit from Higher Payouts]

Dividend ETFs can show a wide range of performance. For example, First Trust Morningstar Dividend Leaders (NYSEArca: FDL) is the best  year-to-date performer, gaining 1.8%, while WisdomTree SmallCap Dividend (NYSEArca: DES) is the worst with a 16.5% loss, says Colas.

The strategist added the spread is “dramatic” but largely due to the performance gap between large and small-cap stocks, and sector allocations. Successful dividend-based investing “seems not so much to be about high payouts as it is about dead-certain ones,” he wrote.

Within the 35 dividend ETFs, there are 13 funds that focus on U.S. equities and they hold over $24 billion in assets. There are 18 developed markets international ETFs with $3.8 billion, and 4 emerging market dividend ETFs with $2.3 billion, according to ConvergEx.

Colas notes iShares Dow Jones Select Dividend is the best performer in 2011 among the largest dividend ETFs, losing much less than the other two. He attributes this to its large 37% weighting in the utilities sector, which is the best-performing sector among the major groups in the S&P 500.

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