How can you play this with ETFs?

The Consumer Discretionary Select Sector SPDR (NYSEArca: XLY) fund could be a prime play from an investment standpoint. Some of the top holdings in the fund include NewsCorp. (NYSE: NWSA), the parent of Fox, which is broadcasting the big game.

You could also consider the PowerShares Leisure & Entertainment (NYSEArca: PEJ) fund, which gives you exposure to other companies that benefit from consumers looking to travel: Priceline (NYSE: PCLN, 5.1%), Starbucks (NYSE: SBUX, 4.9%), Orbitz (NYSE: OWW, 2.6%), Travelzoo (NYSE: TZOO, 3.3%) and Expedia (NYSE: EXPE, 2.5%) are among them.

Tisha Guerrero contributed to this article.