If you’re looking for evidence that consumers aren’t spending, you won’t find it at the Super Bowl.
Ticket prices are sky high: scalpers were asking for as much as $1,300 before last year’s game. There will be no such bargains this year – the lowest price you’ll find is $2,000 on many retail websites.
Forget about finding a four- or five-star hotel room in Dallas. They’re gone.
Rental cars? You’ll have to pay: prices are running about 300% above normal, says Murray Coleman for Barron’s.
How can you play this with ETFs?
The Consumer Discretionary Select Sector SPDR (NYSEArca: XLY) fund could be a prime play from an investment standpoint. Some of the top holdings in the fund include NewsCorp. (NYSE: NWSA), the parent of Fox, which is broadcasting the big game.
You could also consider the PowerShares Leisure & Entertainment (NYSEArca: PEJ) fund, which gives you exposure to other companies that benefit from consumers looking to travel: Priceline (NYSE: PCLN, 5.1%), Starbucks (NYSE: SBUX, 4.9%), Orbitz (NYSE: OWW, 2.6%), Travelzoo (NYSE: TZOO, 3.3%) and Expedia (NYSE: EXPE, 2.5%) are among them.
Tisha Guerrero contributed to this article.
The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.