One sign you’ve made it? Your product does – or pointedly doesn’t – appear in a comic strip. Scott Adams, the creator of “Dilbert,” won’t have exchange traded funds (ETFs) appearing in the comic strip anytime soon. But that’s for good reason.

Mr. Adams says that Dogbert won’t be investing in ETFs anytime soon, if ever.

Dogbert, the scheming canine, prefers mutual funds and started his own in the 1990s. Adams says that Dogbert is the character he uses when he wants to portray something as a scam. So, the ETF industry can take it as a compliment that Dogbert simply isn’t interested. [Step Aside Mutual Funds; ETFs Coming Through.]

But Adams sure is.

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