Exchange traded fund (ETF) investors are fully aware of the value of the dollar these days as they snap up products that allow them to hedge its losses. But now more than ever, even the average Joe knows what the dollar is (or isn’t) worth.
It’s invaded pop culture: you’ve got Jay-Z waving euros in a video. McDonald’s commercials talk about how the dollar is "dropping like a lead balloon." Model Giselle Bundchen was rumored to be asking to be paid in euros awhile back.
Since when are exchange rates the subject on the minds of so many? People are becoming increasingly aware of the fact that it’s possible to spend your dollars on other forms of currency, says Rob Walker for the New York Times. Some point to the internet and the wide choices of financial news sources.
One bank has sold foreign-denominated certificates of deposit (CDs) for years, and they’re more popular today than ever.