BenefitStreet Inc. launched a new program designed to help advisors introduce exchange traded funds (ETFs) into 401(k) plans. This education program comes soon after Barclays and BenefitStreet joined forces to incorporate ETFs into retirement plans. Since the announcement, BenefitStreet has received $150 million in ETF asset commitments from independent investment advisors. This proves there is great interest in such a plan and demonstrates the potential growth for the ETF industry in this area. Advisor Connection will educate from four levels of commitment, and ranges from educational and support systems starting with web-based training to account managers who will assist advisors with visits and personalized service.
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