WisdomTree Investments is one step closer to becoming a world-class asset management company and leader within the exchange traded fund (ETF) market. WisdomTree has raised more than $56.4 million by issuing about 18.8 million shares of common stock. According to the press release the lead investors are AIG Global Investment Group and Atlantic-Pacific Capital Inc. and its principles. The company has 118.6 million shares outstanding after this transaction.

In addition to beefing up their team with notable Wall Street and academic gurus, WisdomTree now has the financial power to expand their ETF offering supported by meaty advertising. ETF branding is getting to be a bigger deal in the market place. Barclays is a great example. Look for more of those black and white TV ads from WisdomTree in 2007.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.