WisdomTree Investments Inc. has exchange traded funds (ETFs) which use a strategy based on stock dividends. Now the firm is planning to branch out with a new strategy- indexes based on corporate earnings. The company is known for dividend weighting and this new idea does not represent a different philosophy; the earnings weighting is complementary to their already established business. Diya Gullapalli reports in The Wall Street Journal that the new addition will be appealing to investors who want a wider exposure to more stocks than the dividend approach provides.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.