WisdomTree Investments Inc. has exchange traded funds (ETFs) which use a strategy based on stock dividends. Now the firm is planning to branch out with a new strategy- indexes based on corporate earnings. The company is known for dividend weighting and this new idea does not represent a different philosophy; the earnings weighting is complementary to their already established business. Diya Gullapalli reports in The Wall Street Journal that the new addition will be appealing to investors who want a wider exposure to more stocks than the dividend approach provides.
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