Over the next ten years, the Emerging Market consumer is expected to grow three times faster than their developed counterparts. With the internet becoming increasingly affordable and accessible, the majority of the world’s population is now leapfrogging traditional consumption patterns and beginning to consume online for the first time. EMQQ and ETF Trends will delve into the greater influence of this new consumer wave, their preference for online shopping via the smartphone and ways for investors to gain targeted exposure to the rapidly expanding e-commerce segment.